How we support product recalls as your Authorised Representative

When a product recall is necessary, companies selling into the EU must act quickly and in full compliance with European legislation. At 24hour-AR, we don’t just fulfill the legal obligations of an Authorised Representative – we help make the process smooth, transparent, and efficient.

This case study highlights how we supported one of our clients during a recent product recall, helping them remain compliant while preserving trust with regulators and customers.

In early 2025, one of our clients – a digital-first children’s product brand – identified a safety issue with one of their toys. A small part posed a potential choking hazard, requiring urgent recall action across multiple European countries.

As their Authorised Representative (AR) under the General Product Safety Regulation (EU) 2023/988, 24hour-AR immediately stepped in to coordinate the product recall in close cooperation with the relevant Market Surveillance Authority (MSA) in Ireland.

When a safety issue arises, your Authorised Representative becomes your operational anchor within the EU. In this case, we:

• Acted as the primary liaison between the manufacturer and the Irish MSA
• Collected and submitted all required technical documentation, including the risk assessment and recall notification forms
• Coordinated the creation and publication of the product recall notice on the manufacturer’s EU website
• Supported GDPR-compliant communication with end users and authorities
• Ensured the case was accepted and published on the EU Safety Gate portal

Thanks to swift action and clear communication, the product recall was successfully completed:

• All affected products in the Republic of Ireland were identified and traced
• 100% of customers were notified via direct communication
• Authorities in both the EU and UK were informed in a timely manner
• A permanent product recall notice was posted on the client’s website, fulfilling transparency requirements

At 24hour-AR, we go beyond fulfilling regulatory checklists. We believe compliance should enable market access, not delay it. That’s why our clients trust us to handle complex issues like product recalls with speed, clarity, and care.

Whether you’re placing a product on the EU market or managing a safety concern after launch, we’re by your side – ensuring your business stays on track and fully compliant.

Contact us to speak with our compliance team today.