If you are a business from outside the EU selling products directly or indirectly on the European market and you don’t have a legal point of contact yet within the EU (such as an importer), then you need an authorised representative for many products.
If you are a business from outside the UK selling products directly or indirectly on the British market and you don’t have a legal point of contact yet within the UK (such as an importer), then you need an authorised representative for many products.