Welcome Faire Sellers

Europe illuminated at night from space

24hour-AR is your compliance partner for the EU.
At 24hour-AR.com, we make market entry into the EU simple, safe, and strategic. As your official Authorised Representative, we handle the compliance work — so you can focus on selling.
Use promo code FAIRE to get the 20% discount:

Why compliance matters

Selling into the EU isn’t just about shipping — it’s about meeting legal requirements to keep your business and your customers protected.
We help you comply with product safety laws, whether or not your product requires CE marking, by becoming your official EU address and compliance partner.

What We Do for You

According to Article 6 of the regulation, authorised representatives have the following responsibilities:

  • Act as your EU Authorised Representative
  • Verify technical documentation2. Provide copies of their mandate in an official EU language upon request from competent authorities.
  • Provide templates & guides: Risk Assessments, User Manuals, Declarations
  • Offer free masterclasses, webinars, and white papers
  • Conduct annual reviews & ongoing support
  • And much more — tailored for small and mid-sized B2B brands

Get started today with promo code FAIRE to get your 20% discount:

Valuable GPSR masterclass

Learn how the new General Product Safety Regulation (GPSR) affects your products.
The GPSR is a new EU law that helps ensure all consumer products are safe — even those that don’t require CE marking. It introduces clear rules for risk assessment, documentation, and responsibilities for economic operators like manufacturers and authorised representatives.
In this free GPSR Masterclass webinar, our co-founder Roberth Jonsson walks you through:

  • How to identify and manage product risks
  • How to use our ready-made Risk Assessment Template
  • Which EU safety standards may apply to your products

Download the Risk Assessment Template:

Watch the GPSR Masterclass Webinar:

“The General Product Safety Regulation is designed to ensure that all products, whether they require CE marking or not, meet a fundamental level of safety. It’s about creating a comprehensive safety net that catches any risks not fully addressed by other specific regulations, making sure that consumers are protected across the board.”

– Ferry Vermeulen, co-founder at 24hour-AR –

Podcast episode about the General Product Safety Regulations

Listen to the full episode with experts Ferry Vermeulen and Roberth Jonsson:

  • Why the old directive is being replaced by the GPSR
  • What the GPSR means for businesses selling in the EU
  • Risk assessment and documentation requirements
  • What changes importers and online sellers should expect
  • Key differences between a directive and a regulation

The episode wraps up with practical tips on how to stay compliant and prepare your business for this new regulation.
Get started today with promo code FAIRE to get your 20% discount:

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