The EU’s new GPSR and Etsy/eBay: Should you stop selling?

The General Product Safety Regulation (GPSR), which comes into force on 13 December 2024, has raised significant concerns among Etsy and eBay sellers. Designed to enhance consumer protection by ensuring product safety across the EU, the regulation introduces compliance requirements that can drastically impact sellers, especially small businesses operating on platforms like Etsy or eBay.
In this article, we break down the key elements of GPSR and explore whether it’s still feasible for Etsy and eBay sellers to continue selling to the EU.
What is the GPSR, and why does it matter for Etsy/eBay sellers?
The GPSR establishes strict safety standards for all products sold in the EU, both online and offline. While its primary goal is to protect consumers, the regulation imposes several new responsibilities on sellers, particularly those based outside the EU. Here’s what you need to know:
Key compliance requirements for Etsy/eBay sellers
The challenges – and opportunities – for Etsy sellers
While the GPSR undoubtedly creates challenges, it also presents an opportunity for proactive sellers to stand out in a crowded market. Complying with GPSR demonstrates a commitment to product safety and quality, which can enhance your reputation and build consumer trust.
Here are some actionable tips:
So, should you stop selling to the EU?
While the GPSR adds complexity, it doesn’t necessarily mean you should stop selling to the EU. Instead, approach it as an opportunity to refine your processes and strengthen product quality and.
By taking proactive steps, you can not only ensure compliance but also position your brand as trustworthy and reliable in the eyes of EU consumers.