The EU’s new GPSR and Etsy/eBay: Should you stop selling?

Etsy app on smartphone

The General Product Safety Regulation (GPSR), which comes into force on 13 December 2024, has raised significant concerns among Etsy and eBay sellers. Designed to enhance consumer protection by ensuring product safety across the EU, the regulation introduces compliance requirements that can drastically impact sellers, especially small businesses operating on platforms like Etsy or eBay.
In this article, we break down the key elements of GPSR and explore whether it’s still feasible for Etsy and eBay sellers to continue selling to the EU.

What is the GPSR, and why does it matter for Etsy/eBay sellers?

The GPSR establishes strict safety standards for all products sold in the EU, both online and offline. While its primary goal is to protect consumers, the regulation imposes several new responsibilities on sellers, particularly those based outside the EU. Here’s what you need to know:

Key compliance requirements for Etsy/eBay sellers

  • Risk assessments and documentation
    Sellers must now conduct detailed risk assessments for their products, maintain technical documentation, and promptly address any safety issues. For independent sellers or small businesses, these steps can feel overwhelming but are crucial to maintaining compliance.
  • Appointing an authorised representative
    Non-EU sellers are required to appoint an authorised representative (AR) to act as a liaison for EU market authorities. This extra layer of compliance ensures that products meet EU standards but can also introduce additional costs and administrative efforts.
  • Stricter marketplace rules
    Online platforms like Etsy are now responsible for ensuring product listings comply with the GPSR. Sellers may face heightened scrutiny from these platforms, such as for example stricter listing requirements, removal of non-compliant products or even account suspension.
  • Penalties for non-compliance
    EU Member States have the authority to impose hefty fines and other penalties on sellers who fail to comply with GPSR requirements.

The challenges – and opportunities – for Etsy sellers

While the GPSR undoubtedly creates challenges, it also presents an opportunity for proactive sellers to stand out in a crowded market. Complying with GPSR demonstrates a commitment to product safety and quality, which can enhance your reputation and build consumer trust.
Here are some actionable tips:

  • Educate yourself
    Stay updated on GPSR requirements and how they apply to your products.
  • Seek expert help
    Partner with an experienced AR to help you navigate compliance effectively.
  • Leverage resources
    Use seller resources from the platforms and user forums to share experiences, ask questions and learn from others.

So, should you stop selling to the EU?

While the GPSR adds complexity, it doesn’t necessarily mean you should stop selling to the EU. Instead, approach it as an opportunity to refine your processes and strengthen product quality and.
By taking proactive steps, you can not only ensure compliance but also position your brand as trustworthy and reliable in the eyes of EU consumers.

FAQs

What is an AR?2024-12-13T13:12:56+00:00

An AR is a legal entity within the EU that acts as your contact point for compliance matters.

Do I need an AR?2024-12-13T13:13:58+00:00

If you are a business from outside the EU selling products directly or indirectly there (and you don’t have a legal point of contact yet within the EU, such as an importer) – then you need an AR for many products.

Does the GPSR apply to all products sold on Etsy?2024-12-13T13:31:16+00:00

Generally yes, GPSR applies to most physical goods sold to EU consumers, including handmade items, toys, clothing and more.

What happens if I don’t comply with GPSR?2024-12-13T13:14:56+00:00

Non-compliance can result in penalties, including fines, product recalls, or bans from selling in the EU.

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