Case study: How My 1st Years ensures smooth EU compliance with 24hour-AR

“A reliable service that provides swift and informative responses. Highly recommended, helpful, and trustworthy team.”
– Amanda Barker-Adams, Senior Technologist at My 1st Years

Company: My 1st Years
Industry: Children’s Gifting & Personalised Products
Region: UK & EU (Online)
Key contacts: Amanda Barker-Adams (Senior technologist), Maria Papuc (Assistant technologist)

My 1st Years is a UK-based ecommerce brand offering personalised gifts for babies and children. With a wide-ranging catalogue, from wooden toys and furniture to clothing and backpacks, the company has built a reputation for quality and innovation over 15+ years. While primarily an online business, they’ve expanded into the EU through a dedicated EU website and their first european store.

As My 1st Years began expanding EU operations post-Brexit, they faced increased regulatory complexity:

• New legal requirements for an EU-based Authorised Representative (AR)
• Need for better structure around product recalls and documentation
• Limited internal bandwidth from a small compliance team managing a diverse product portfolio

“Because we sell so many different types of products, ensuring compliance with all those different areas is a day-to-day challenge.” – Amanda

After researching several providers, My 1st Years selected 24hour-AR for our:

• Speed of response
• Human, helpful approach
• Fit with their working style and compliance ethos

“It’s not just about price, it’s how responsive and helpful a partner is from day one.” – Amanda

After more than four years of collaboration, the team at My 1st Years highlighted:

• Dedicated account management with consistent support
• Help navigate new regulations like GPSR
• Educational value from our compliance webinars

“Even if they don’t know the answer, they’ll find someone who does. They’re genuinely helpful.” – Maria

• More confident, streamlined recall processes
• Better internal documentation practices
• Increased team confidence in regulatory compliance
• Support during complex product category reviews (e.g. food contact materials)

“When we had a recall, we knew exactly what to send and who to speak to. That’s a huge time-saver and relief for our team.” — Amanda

While the legal requirement for an AR was clear, the added value from 24hour-AR has exceeded expectations.

“It’s a job I don’t have to worry about, 24hour-AR has our back. I’d recommend them without hesitation.” – Amanda

Want the same peace of mind as My 1st Years?
Get in touch with 24hour-AR today

“A reliable service that provides swift and informative responses. Highly recommended, helpful, and trustworthy team.”

– Amanda Barker-Adams, Senior Technologist at My 1st Years

Find Amanda on LinkedIn

  “Even if they don’t know the answer, they’ll find someone who does. They’re genuinely helpful.” 

–  Maria Papuc (Assistant Technologist) at My 1st Years 

Find Maria on LinkedIn