Case study: how My 1st Years ensures smooth EU compliance with 24hour-AR

“A reliable service that provides swift and informative responses. Highly recommended, helpful, and trustworthy team.”

— Amanda Barker-Adams, Senior Technologist at My 1st Years

The company

My 1st Years is a UK-based ecommerce brand offering personalised gifts for babies and children. With a wide-ranging catalogue, from wooden toys and furniture to clothing and backpacks, the company has built a reputation for quality and innovation over 15+ years. While primarily an online business, they’ve expanded into the EU through pop-up shops and a dedicated EU website.

Company: My 1st Years
Industry: Children’s Gifting & Personalised Products
Region: UK & EU (Online)
Key Contacts: Amanda Barker-Adams (Senior Technologist), Maria Papuc (Assistant Technologist)

“It’s not just about price, it’s how responsive and helpful a partner is from day one.”

— Amanda Barker-Adams, Senior Technologist at My 1st Years

“Even if they don’t know the answer, they’ll find someone who does.
They’re genuinely helpful.”

— Maria Papuc (Assistant Technologist) at My 1st Years

The challenge

As My 1st Years began expanding EU operations post-Brexit, they faced increased regulatory complexity:

New legal requirements for an EU-based Authorised Representative (AR)
Need for better structure around product recalls and documentation
Limited internal bandwidth from a small compliance team managing a diverse product portfolio

“Because we sell so many different types of products, ensuring compliance with all those different areas is a day-to-day challenge.” – Amanda

Why My 1st Years chose 24hour-AR

After researching several providers, My 1st Years selected 24hour-AR for our:

Speed of response

Human, helpful approach

Ways of working & compliance

The Experience

After more than four years of collaboration, the team at My 1st Years highlighted:

Dedicated account management with consistent support
Help navigate new regulations like GPSR
Educational value from our compliance webinars

“Even if they don’t know the answer, they’ll find someone who does. They’re genuinely helpful.” — Maria

Results

More confident, streamlined recall processes
Better internal documentation practices
Increased team confidence in regulatory compliance
Support during complex product category reviews (e.g. food contact materials)

“When we had a recall, we knew exactly what to send and who to speak to. That’s a huge time-saver and relief for our team.” — Amanda

ROI and recommendation

While the legal requirement for an AR was clear, the added value from 24hour-AR has exceeded expectations.

“It’s a job I don’t have to worry about, 24hour-AR has our back. I’d recommend them without hesitation.”

Want the same peace of mind as My 1st Years? Get in touch with 24hour-AR today: