How our authorised representative service works
To sell your products in the EU and UK, you need an authorised representative based in these regions. This representative is your official liaison with market authorities, ensuring that your products meet local regulations. At 24hour-AR, we streamline this process, providing you with fast and reliable representation services that allow you to access these markets confidently.
As your legal representative, we provide you with our address, which must be clearly visible on the product, packaging, or in any accompanying documentation.
Besides providing our address, as your authorised representative, we also provide the following services, as described in the relevant legislation:
The process to sign us as your AR
These tasks are described in the AR Agreement. The step-by-step process to sign us as your authorised representative is as follows:
1. Fill in the Get Started form.
2. Follow the instructions that you receive from us to upload your technical file
3. Once the documentation is checked and confirmed, we sign the AR Agreement and you can start using our address.
Do you want to move swiftly? You can also choose the option to Checkout immediately in the Get Started form.
Our service is fast, smooth, and professional, like a legislation Ninja!

Why Choose 24hour-AR?
With Regulation (EU) 2019/1020 coming into force, every business from outside the EU selling products directly or indirectly must have either an importer or an authorised representative located in the EU.
The authorised representative acts as a liaison between the manufacturer based outside of the EU and a national authority within the EU. The tasks of the economic operator, such as verifying that there is a technical file and declaration of conformity present, are determined by the Regulation.
Sell your product in Europe directly, online, or via a fulfilment service provider confidently. We will take care of the legal requirements and regulations enforced by the EU authorities.
With offices in both the EU (Umeå, Sweden, the Netherlands) and the UK (London, England), we can provide you with both addresses, so you can do business easily anywhere in the EU and/or UK.
With offices in the EU and the UK, we can provide you with the addresses for both markets, so you can do business easily anywhere in the EU and/or UK.
Need broader support? If you need more than an EU or UK Authorised Representative, 24hour-AR also offers EU market access compliance support. This includes readiness checks, documentation review, GPSR support, labelling checks, partner introductions, and a practical roadmap for selling regulated products in Europe. Find out more on our EU Market Access Service page.
How we can help you
In addition to the EU and UK authorised representative services we offer the following services:
Find the relevant requirements for your product
Check your technical file on compliance with the requirements
Close the gaps
Who we help
24hour-AR supports manufacturers, brands, e-commerce sellers, and compliance partners that need an EU or UK Authorised Representative before selling regulated products in Europe.
US manufacturers selling into the EU
We help US manufacturers understand when they need an EU-based Authorised Representative, what documentation must be available, and how to appoint a reliable local representative before selling in Europe. This is especially relevant for companies selling CE-marked products, electrical products, machinery, toys, PPE, medical devices, or other regulated products that require a responsible economic operator in the EU.
UK companies selling into the EU after Brexit
We support UK manufacturers, brands, and exporters that need EU-based representative support after Brexit, with the right local address, documentation process, and authority contact point in place. This is particularly relevant for UK exporters selling regulated products such as toys, electrical goods, machinery, PPE, consumer electronics, or textiles into the EU, where the right EU-based economic operator, documentation process, and market-surveillance contact point need to be in place.
Asian and non-EU manufacturers exporting to Europe
We support manufacturers in China, South Korea, Taiwan, and other non-EU countries that sell directly into Europe or through distributors. Our team makes the AR appointment practical, fast, and clear across time zones and supply chains.
E-commerce sellers and Amazon EU sellers
We help e-commerce and Amazon EU sellers arrange authorised representative support and documentation checks to reduce the risk of listing issues, customs delays, or marketplace compliance problems.
Non-UK companies selling products in Great Britain
We support non-UK manufacturers, brands, and e-commerce sellers that need a UK Authorised Representative before selling regulated products in Great Britain. This service is sometimes referred to as a UKCA responsible person, UK responsible person, or UKCA representative service. We help clarify what applies, check the required documentation, and provide a reliable UK contact point.
Compliance consultants, test labs, and market-access partners
24hour-AR can act as a specialist delivery partner for CE marking consultants, UKCA consultants, test laboratories, freight forwarders, and other compliance service providers that need authorised representative support for their clients.
Frequently asked questions
97% of our customers would recommend 24hour-AR to a friend. The numbers don’t lie. Are you ready to become the next 24hour-AR customer to love their AR service provider? Curious what this looks like in practice? Check our successful case studies.
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